Silfir stands for silver fir, an evergreen tree with healing properties that can live up to 500 years. Silver fir is sensitive to pollution and climate change, and is considered a good environmental indicator. Possessing a soft, sweetly resinous fragrance, the clean, fresh aroma of silver fir exerts a powerful calming influence. Silver fir essential oil promotes mental clarity, balance, oneness and peace.

Silfir was started in 2016 with the goal of making sustainable clothes the obvious “go to option”. The team then spent about 1.5 years conducting workshops and customer research with focus groups in Berlin, London and the US creating our three step approach: 


We have limited stock levels, aiming to provide you with some favourite items so you can love what you wear but own less clothes 


We pre-select our styles from sustainable brands that we believe you will love to ensure you look amazing but also that production processes and material sourcing achieve the highest standards possible


We offer you an end-to-end care service covering the entire lifecycle of your clothes to extend their lifespan, because keeping things for longer is the most sustainable way of consumption 

Send us an email to arrange to come to our studio and see the full collection or just to have a chat and have a coffee.

We are just starting out with our shop but one of the most amazing things about Silfir has been all the people involved in the process of getting to this point. We are so inspired by each one of you! Thank you, you are amazing!